One of the key principles of selling anything is to first understand the needs of the customer. While we may be keen to position all the benefits of SDVoE from the outset, this doesn't show the customer that we're listening to their particular needs. This course features a simple "traffic light" model to help you get to "YES"!

Many manufacturers are claiming their 1G products are as good as the equivalent 10G products. In this short course Paul Harris explains the pitfalls of these claims and demonstrates the reality of what a 10G network actually brings to the party. 

The ability to deliver uncompressed 4K in real-time over IP has opened up new market opportunities and drastically changed existing ones, allowing integrators the ability to deliver a great user experiencing with less complexity and less cost. In this course Garth Leach explains just some of the ways you can leverage these opportunities.

It's worth taking a look at where the industry is today with regard to signal transmission. Everything we hear is about AV over IP and yet the reality of the marketplace is that many of the ports still being shipped are on a matrix switch. SDVoE is the interoperable standard for moving AV signals across a network with the same quality and performance of a matrix switch. 

SDVoE is the matrix transformed, however it goes beyond what the manufacturer can do to leverage more and more benefits from this incredible technology. In this course Paul Harris from Aurora Multimedia walks us through some of those systems which are taking SDVoE outside the box.

In this 20/20 session recorded at Infocomm 2019, Michael DiBella from Anixter expains how the evolution of business standards means that technology should no longer be proprietary. Michael also explains how leveraging SDVoE technology not only presents far more options, but also drives return on investment in ways the proprietary systems never could.

It’s a big bold statement, and it suggests that in fact one of the key video transport systems used across the industry today  is about to become no more!

In this course we’re going to hear from Gary Kayye, founder of the rAVE agency and  tech futurist, branding and market analyst of over 25 years.

If anyone knows anything about the Pro AV market, it’s this guy. Enjoy

Interoperability is very much a part of our everyday lives, in fact we probably take it for granted. Imagine if you could only dial another iPhone from your iPhone, and if you needed to call your buddy who has an Samsung phone, you’d need to go and buy a Samsung to guarantee you could hear him properly. Here’s the thing, if we just relied on one feature like audio to work, then interoperability is pretty straight forward, but now we rely on lots of different signals to co-exist in order to get a far more immersive experience, and that’s where interoperability becomes more complex.

Interoperability is very much a key part of the SDVoE ecosystem, the user has to have absolute faith in products from different vendors working together. This course will help you understand how SDVoE ensures interoperability by using tried and trusted standards across the full OSI stack.

In this course we will explore the key differences between an AV over IP based system and a matrix switch system. 

Focussing on the concepts of circuit switching and packet switching, this short course will create a foundation for any sales person who is often asked to explain how an SDVoE based system differs from that of an HDBaseT system. You will quickly discover how Ethernet is driving the way for future high resolution video distribution in ways the good old matrix switch is simply unable to. 

By the end of this session you will:

- Confidently be able to explain to your customers the benefits of a packet switched based system over a circuit switching system

- Describe how a 10Gb solution can pull together all the advantages of both a matrix switched system and one using AV over IP

- Explain how an SDVoE based topology guarantees the 'future readiness' of a video distribution system